What the monthly pitch is for

Once your goals are set, they don’t move during the year. What changes every month is the work you do to hit them. That’s what the pitch is for.

Pitches are for changes

Your annual plan sets the goals. The monthly pitch picks the changes this month that will most move one of them, commits to a finish line by the end of the month, and makes it visible to the whole team. It’s for changes, not for running the work you already do.

The ideas that belong in a pitch change how work gets done, need a leadership decision, shared resources or help from another team, or carry real consequences. Routine execution stays out.

Which big goal is it moving you meaningfully toward? That is the litmus test. And if you can’t pitch it in three minutes, you are not ready to do it anyway.

Voting outside your expertise

Somebody pitches a new pricing model, and you run operations. How do you say go or no-go? You aren’t judging the expert’s craft. You’re answering questions anyone at the table can answer.

• Does it clearly move one of our big goals?
• Is the finish line clear by the end of the month?
• Is it worth the capacity, and does it collide with anything else we’re doing?
• Does it need anything from my team?

If those are yes, approve it, even if it’s outside your expertise. The person who owns the area makes the final call, and they don’t need you to be a pricing expert. They need your honest answers to those four questions.

You aren’t judging the expert’s craft.

Unclear is not a no

If the answers are unclear, the supportive answer is refine, not no. Bank it, tell the owner which question it didn’t answer, and let them bring it back sharper. Banked means it’s a good idea, but not for next month. Maybe it’s better in February.

And because you decide every month instead of once a year, a wrong call costs you a month, not a year. You can correct course fast.

Adam WeisnerFounder of Unbreakable OS and an active CEO who runs real companies on it.